Via Mundi Consulting
2025
Client
Via Mundi
The Challenge
Via Mundi is a strategic partner for academic and professional advancement worldwide, providing end-to-end support from foreign degree recognition to student visa applications, always with a human and personalized approach.
For Via Mundi, the challenge was to create a logo that would instantly convey the brand’s identity and mission — connecting people and places across the globe. The concept blends the V from Via and the M from Mundi with the silhouette of an airplane, symbolizing travel, immigration, and cultural connection. The resulting mark is simple yet powerful, evoking movement, direction, and purpose.
Beyond the logo, the project also involved acquiring and configuring the domain, developing and hosting the website, requesting the brand’s trademark registration, and setting up personalized email accounts – delivering a complete and cohesive brand presence both online and offline.
Logo Concept
The visual identity of Via Mundi is built around a minimalist yet deeply meaningful symbol: the fusion of the initials “V” and “M” into the wings of an airplane, encapsulating movement, ambition, and new beginnings. This form is enclosed within a solid sphere, representing global presence and empowerment. The design strikes a balance between clarity and symbolism-crafted to be instantly recognizable while evoking trust, freedom, and purpose. More than a logo, it is a visual embodiment of the brand’s international focus and the transformative journey of emigration itself.




