Loving Babies

Year

2024

Client

Handmade products for babies

Branding

The Challenge

Craft an identity that speaks love, trust, and true craftsmanship to the most discerning audience – newborns and the parents who cherish them. Loving Babies began as a tiny store, but needed to:

Unify packaging, hang-tags, and digital touch-points.
Stand out in a sea of predictable pastels.
Communicate the safety of 100 % natural materials while feeling modern and premium.

The task: balance the softness of the baby world with the credibility of a contemporary handmade label.

Warmth in Every Stitch

Crafted Aesthetics, Proven Results

The logomark interlocks an “L” and “B” inside a heart, echoing the care sewn into every product, while a rounded sans-serif typeface keeps the look soft yet contemporary.

1st

Brand identity

Multi

Logo variations delivered

Handcrafted with Heart, Loved from the Start.

Love You Can See

Where design meets tenderness

From the raw-cotton string on each hang-tag to the gold eyelet that catches studio light, every detail tells the same story: pieces made slowly, meant to last.

Made with love, felt by all.

“

Loving Babies has been with me for many years, but I had never managed to take the leap toward professionalization. It was when I found Markstudios that I realized an image can represent a lifelong project. The logo created by Markstudios perfectly captured the essence of Loving Babies’ mission: care in every piece and the spirit of craftsmanship. I highly recommend them.
FatimaCEO at Loving Babies

“

Simply put, Salient is an excellent tool to accelerate growth and save time. We've been very pleased with the results from implementing the platform into our company.
Ana RitaCTO at Loving Babies